Metaphors we live by by lakoff george new edition 1981 writing speaking listening interviewing communication communication in general the single biggest problem in communication is the illusion that it has taken place george bernard shaw if you cannot in the long run tell everyone what you have been doing your doing has been worthless. The now classic metaphors we live by changed our understanding of metaphor and its role in language and the mind metaphor the authors explain is a fundamental mechanism of mind one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. George lakoff and mark johnsen 2003 metaphors we live by london the university of chicago press noter om layout sidetall overst et par figurer slettet referanser til slutt innholdsfortegnelse i word george lakoff and mark johnsen 2003 metaphors we live by london the university of. But most are much more basic than that theyre metaphors we live by metaphors we use without even realizing were using them in this book george lakoff and mark johnson suggest that these basic metaphors not only affect the way we communicate ideas but actually structure our perceptions and understandings from the beginning. Editions for metaphors we live by 0226468011 paperback published in 2003 kindle edition published in 2008 9789954496 published in 2009 8437606
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